This week we are championing Safer Sleep Week on behalf of the Lullaby Trust.According to the latest figures from the Office for National Statistics, the overall cot death rates for England and Wales show a 17% decline since 2013.But Francine Bates, chief executive of The Lullaby Trust, said it was not time to be complacent.”The results of this survey suggest that although we’ve come a long way in reducing SIDS rates, more needs to be done to ensure that all parents and carers know the basics of

We absolutely love to see British Baby Box reviews – and we always strive to share them with you. That way you can hear independent evaluations of our products.This assessment comes from Gloria, a 20-year-old student midwife on her blog http://nurturingmidwifery.weebly.comREVIEW: Adorable Baby BoxPrice: £50Shipping: Free Delivery UK mainland only until 12 of December; £9.99 UK mainlandRefund: up to 28 daysSize: 70 cm x 43 cm x 27 cmDécor: white with a spray of silver stars this yearIt includes:

British Baby Box is absolutely delighted to announce that it has teamed up with a charity which supports vulnerable women in Watford.Alternatives Watford is a pregnancy support and crisis centre which provides pregnancy testing, unplanned pregnancy support, counselling for postnatal depression and emotional and practical guidance to women after miscarriage and abortion.They recently launched a Baby Box scheme to provide starter kits to teen mums, refugees and asylum seekers, the homeless, those

Almost exactly a year ago we made our first sale. After six months of painful planning, meetings with manufacturers, design briefs, factory field trips, prototypes and a lot of patience, it seemed like a really massive landmark.Fast forward 12 months and that fledgling business – the one that began over a cup of coffee at the kitchen table – is booming.It’s taught us a lot – perseverance, self-belief and confidence and it has also made us grateful. To our families, our friends and the network of

Susan Purse is the other part of the two-woman team behind British Baby Box. Here we find out more about her motivation and ambitions for the brand.What was your career background before British Baby Box?I spent the first 20 years of my working life in London working for various law firms but left London after the birth of my children to move to the countryside. I have always loved being a mum and therefore, once my children were a little bit older, my husband and I decided to foster babies.

To say that it has been a bumper year for British Baby Box might be a bit of an understatement!We are very proud to be the original British Baby Box company in the UK and following some high-profile charity work this year, look forward to expanding in the future.We have been very busy showcasing our wonderful products to people at the Essex Baby Show in Chelmsford, the Pre-Natal Conference at Queens Hospital in Romford and we also exhibited at London Excel, where you will be able to see us again

British Baby Box are thrilled to announce an exciting festive campaign – #12DaysOfBoXmas.As a treat to all of our wonderful customers, we are offering a new promotion every day leading up to Christmas….. From the 13th to the 24th of December, a free gift will be given away with every British Baby Box sold!!!!!A different gift will be available with each Baby Box and the free gifts will feature a range of lovely products from our wonderful partners, for both your little one, you and your home.

Sarah Simons is part of the two-woman team behind British Baby Box. Here we find out more about her inspirations and aspirations for the brand.What was your career background before British Baby Box? My first ever job was working at Essex Radio where my DJ name was Total S! I then worked for an investment company which is part of the Prudential Group for 20 years. I worked in multiple roles including customer services and the charities division and by the time I left I knew everyone from the

It’s important to us that British Baby Box is affordable to all. After all, this is a concept that puts a baby’s safety first and foremost and while you can’t put a price on that, all babies should be entitled to the best start in life.This is why we have always stocked a range of Baby Box options, the simplest of which costs significantly less than your average cot or Moses basket.Having said that, we have recently seen a surge in demand for a bumper gift package for new mums and dads.And with